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Bourbon’s New Frontier: The Innovation Path Leads to Growth

Nearly all of the leading bourbon brands have introduced line extensions or new products to capitalize on this growing trend: Jim Beam, Evan Williams, Maker’s Mark, Early Times and Wild Turkey. Even...

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Every Bourbon Has a Story

Selling America's native spirit has never been easier.

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Tips for Pops

Father's Day spells golden opportunity for spirited gifting.

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Bourbon on Top

The Bourbon Craze is No Fluke, and it Continues to Go Upscale.

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Fine & Rare’s ‘Secret Menu’

On February 27th, Fine & Rare debuted a “Secret Menu” of rare drams. Guests sampled Old Grand Dad distilled in 1957 and bottled in 1963; Four Roses Rye circa 1940s; and Old Fitzgerald 1960 among...

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Running of the Roses’s Party

Four Roses Bourbon hosted a party to celebrate the Kentucky Derby on May 5th at New York’s The Kitchen Table.  The brand teamed up with celebrity milliner Gigi Burris, who co-hosted the event. Guests...

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New Products

1. Crown Royal Peach Getting a jump on warmer temperatures, Crown Royal introduces Crown Royal Peach Flavored Whisky, a limited-edition melding the brand’s signature smooth Canadian whisky with the...

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Viscardi Wine & Whiskey Flight

This year’s Wine & Whiskey Flight, benefiting the Viscardi Center, took place at the Cradle of Aviation Museum in Garden City. Guests enjoyed live music, light bites and a rainbow of beverages....

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2019 Holiday Gift Guide

Text by W. R. Tish & Marlena Hoffman            ⊗            Photographs by Samuel Bristow Q4 O-N-D. By any name, the final three months on the calendar represent the most wonderful time of the...

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